Layman Distributing acquires Reidsville Grocery

March 14, 2019

Layman Distributing
1630 W. Main Street
PO Box 1015
Salem, VA 24153
(540) 389-2000


Dear Customer, Broker, Manufacturer Representatives, and Friends of Layman,


On March 11th 2019, Layman Distributing executed an agreement to acquire certain assets, employees, and inventories from Reidsville Grocery Company, a Reidsville, NC, based Company. As part of the agreement, Layman Distributing will retain certain key staff members, including Territory Sales Managers and Delivery Personnel.


For over 123 years, Reidsville Grocery Company has enjoyed a rich history in the Convenience Store Distribution business and was one of the most respected distributors in the Mid-Atlantic. 123 years of business is a testament to the hard work and dedicated values of Reidsville Grocery’s ownership and employees. Skip & Peyton Balsley, the owners of Reidsville Grocery, are excited to place their customers’ and employees’ future in the capable hands of Layman, but they are going to miss their valued customer, employee, and vendor relationships. We wish Skip & Peyton well in their future endeavors.


The transition period will begin the week of March 18th. Layman’s new customers will be serviced by their same Salesman and Delivery Driver as both employee groups have been hired by Layman. Reidsville Grocery Company will continue to operate until the transition period is complete to ensure every Reidsville Customer is serviced appropriately, and Layman will maintain a presence in the Reidsville area as the acquisition is complete. Layman plans to interview former Reidsville Employees who are interested in seeking a position with Layman.


Entering the seventy-first year of being family owned and operated, Layman looks forward to providing the same quality of customer service that Reidsville Grocery customers are accustomed. Layman’s new Customers will enjoy a broader array of services, technology, products, and programs, such as the Zii Zii Ordering App, the Prairie Fire Coffee Program, the Maola Milk program, Blue Bunny Ice Cream, Crazy Italian Pizza & Wings, and Bullets Brands Burgers & Chicken.


As one of the Mid-Atlantic’s fastest growing, wholesale distributors, Layman’s customer base consists of retailers from all facets of the industry and includes: Convenience Stores, Tobacco Outlets, Restaurants, Universities, and Independent Grocers covering North Carolina, Virginia and West Virginia. With revenues exceeding $200 Million annually, Layman Distributing is large enough to handle our customer’s business, yet just the right size to ensure our customers are provided a high level of service. Since 1948, when the late W.D. Layman established our company, we continue our mission of nurturing customer relationships with integrity and respect, while delivering product variety, efficient service, and relevant technology at a competitive price.


Please join us in celebrating the expansion of Layman Distributing as we open wide our doors to WELCOME Reidsville Grocery’s Customers, Sales Representatives, and Drivers to our Team.  Feel free to call us with any questions about the transition.



Judy N. Ross
President, Layman Distributing