Legacy Foodservice Alliance expands education and training for Members

June 17, 2021

StreetWise® has been providing education and resources to Legacy Distributor Member sales and marketing teams since its launch in 2010. Utilizing hands-on events featuring mentoring, seminars, and interactive demonstrations, as well as online resources. StreetWise® offers sales associates learning channels to better their product knowledge and approaches to selling.

In 2021, StreetWise® has expanded its ability to connect with salespeople by taking advantage of online platforms and other digital media. StreetWise® 365, as it was re-branded at the start of the year, is designed to engage with the sales associate in their environment all year long.

Deb Winter Legacy EVP, “Salespeople are on the street taking care of customers, solving problems, and battling the competition. They don’t always have total control of their schedule. When they do and can block out time, that’s great. But when they can’t, we need to have solutions for them to get information, education and details to allow them to maximize their opportunities.”

In addition to in-person events and information located on Legacy’s website, StreetWise® 365 has created a series of online member meetings taking advantage of mobile technology for the on-the-go sales and marketing teams. Two Member events have taken place, with two more planned in the balance of the year. Other digital media and education are in development and the team is looking forward to launching them in the coming months.

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About Legacy Foodservice Alliance

Legacy Foodservice Alliance is a national foodservice sales and marketing organization that combines the purchasing power of more than 170 Distributors and 500 Suppliers to bring the best products at the best prices to its Members. Legacy was established in 2009 by people who are well known names in the foodservice distribution business. Legacy is truly a unique group environment, combining state-of-the-art technology, industry best practices, and high touch customer service to help foster success for Members and their customers. Drawing on decades of cumulative experience and positive influences of the past, Legacy continues to build the Distributor Group of the Future. For more information, visit http://legacyfoodservice.com/